Content Marketing Trends to Drive Growth in 2024
Every marketer has heard the phrase “Content is king,”. The reality is that not all pieces of content are created equal. Organizations must do more than fill space and share their company logos across digital platforms.
Marketing your product or service and generating demand is one of the biggest challenges businesses face. Resources are slim, budgets are low, and paid marketing channels are usually too expensive or are oriented toward generating sales or high-quality leads. So you’ve got to get creative!
That is where content marketing can prove to be the difference between a business that stands out, and one which does not get traction. While it does take time to get started and you have to commit to doing it consistently over time, content marketing is comparably, an inexpensive solution that can help you grow your reach.
Effective content creation and distribution require a strategic plan to help you achieve short and long-term goals. What makes content marketing especially effective is its versatility to make an impact at all points of the customer or prospect journey, and entrench itself throughout the growth marketing framework.
Why Is Content Marketing Seen as a Growth Marketing Channel
In 2022, the US population spent an average of eight hours and fourteen minutes daily consuming digital media. Most of this time is spent on mobile devices, conducting activities like listening to different types of audio, using social media, and watching videos. Consumers use the internet to learn, shop, and stay entertained. By prioritizing your delivery of high-quality content across the right platforms, you can meet your customers where they are, when they are potentially looking for information related to or about what you offer.
Furthermore, by developing valuable, high-quality content, you’re organically improving your SEO and making your business easier to find. Every piece of high-quality content you produce will give your audience more opportunities to interact with your brand.
Content marketing is especially effective as a channel channel because it not only allows businesses to build trust with new customers but also turns existing ones into advocates. By demonstrating your expertise, you build authority, and awareness of what you offer to an audience that is looking for a solution to a specific problem.
What are the Main Benefits of Having Content Marketing as Part of Your Growth Marketing Framework
A strong content marketing strategy and tactical mix provide numerous benefits:
1) Content Marketing Helps to Establish Your Credibility As a Business
Compelling content can help you establish a position in the marketplace and influence client loyalty. Content marketing is a powerful way to build authentic relationships with your audience. By developing a deliberate content creation plan, you can generate content that seamlessly meets the needs of your clients and prospects.
2) Content Marketing can help you increase organic traffic to your site
By consistently creating valuable and relevant content, you can attract your target audience to your website and build a strong online presence. This approach not only improves your search engine rankings but also establishes your brand as a trusted industry authority.
3) Content Marketing helps support the sales process and generate higher-quality leads
You position yourself as a solution provider when you create content that addresses your audience's pain points and challenges. As a result, you’ll attract potential customers and nurture them through the buyer’s journey, increasing your chance of converting them into a lead and, eventually, a paying customer.
4) Content Marketing is Educational
Content marketing allows you to educate your audience about your industry and solution. Providing valuable insights, tips, and educational content helps you establish credibility and build trust with your target market.
5) Content marketing fosters customer loyalty and engagement.
Consistently delivering valuable content that resonates with your audience helps keep that audience connected to your brand. This increased connection can lead to more customer loyalty, repeat business, and even referrals down the road.
6) It helps you establish an audience and promote your website
Often the first place a person asks a question is on Google. If your business is one of the first to answer those questions, those readers will begin to trust you and might come back for more of your helpful content. A well-maintained blog on your website is one of the most cost-effective ways to interact with your audience, provide valuable information, and gain leads.
Companies with a blog receive 55% more website traffic. This explains why so many businesses have their own blogs these days. It helps to not only reel in potential customers but also allows them to maintain both credibility top of top-of-mind awareness with their existing customers.
7) Content marketing allows your business to develop a distinct brand voice
Content is a vehicle to develop a relationship with your consumers and cement your presence in the market. This relationship will create a sense of loyalty between you and your customers.
A great example of this is Bad Girl’s Collective, a book club based out of Toronto, Canada whose mission is to make reading novels trendy, and cool. Bad Girl’s Collective demonstrates how well it knows its audience by using a witty and empowered voice that speaks to smart, city-dwelling women with busy careers and lives. This voice is consistent across its website, social media, and even calls to action (CTAs), creating a reliable connection between brand and customer.
How Do You Measure the Effectiveness of Your Content Marketing Efforts?
While it is easy to state that content marketing can provide a return on your investment as we have been. But how do you measure that return?
One key metric to consider is organic traffic and with time, the number of conversions in the form of leads or sales. Analyzing the traffic and leads generated through various pieces of content allows you to measure the direct impact of that piece of content on your bottom line.
Engagement metrics also provide valuable insights into the effectiveness of your content marketing strategy. Monitor metrics like social media interactions, comments, and shares to gauge how well your content resonates with your audience.
Lastly, keep an eye on bounce rates and dwell time. A low bounce rate and a longer average time spent on your website indicate that your content is engaging and compelling. This suggests that visitors find your content relevant and valuable enough to spend time engaging with it.
Now that we have established some metrics that can indicate that your content marketing strategy is gaining traction, let’s dive into our list of tips to level up your content marketing efforts.
Establishing Strong Growth Marketing Fundamentals By Getting the Most Out of Your Content Marketing Strategy
As mentioned previously, all marketing initiatives, including content marketing, should be created to deliver specific business objectives. Setting clear objectives allows you to develop and implement a solid content strategy and then analyze the results based on the original goals.
Your business objectives could be to build brand awareness, get new leads, get more website traffic, establish yourself in a new market, or others. Eventually, of course, you want this to lead to sales and revenue growth. So, clarify your business growth objectives first, then set your content marketing goals accordingly.
Here are 14 tips to ensure that you get your content marketing right to drive business growth.
1. Create content that matches your brand and unique value proposition
Creating content relevant to your industry/ niche is of course a great place to start. However, the challenge arises in that it becomes difficult for your audience to differentiate you from your competition and remember your brand.
To balance these aspects effectively, it is important to ensure that your content upholds your brand story’s vital elements.
Create your content on topics that resonate with and solve the problems or meet the needs of your specific audience.
Uphold your brand personality and look and feel in your communication.
Retain your brand tone of voice in your communication style.
2. Optimize content for the search intent of your audience
You may have been working diligently on creating content based on thorough keyword research. But are you meeting your audience’s needs or answering their questions through your content?
You need to fully understand your audience's search intent. Is it to get solutions, to buy, or to gather information before making a decision?
Once you understand the stage of the purchasing journey your audience is on, the key is to guide them along from awareness to conversion.
There are 4 kinds of search intent:
a) Informational: When people are only looking for information. This is usually in the first stage of the customer journey, and the audience may not be looking to buy anything. They may have a problem and need a solution. E.g., ‘how to clean leather shoes.’
What content works here: Blogs, videos, infographics, etc. You should not overtly attempt to sell any product/ service in this content.
b) Navigational: When the user is looking for the website of a particular brand. E.g., when they search for ‘Adidas.
c) Commercial: When people think of buying something or comparing between 2 products. E.g., ‘running shoes Nike vs. Adidas. So, the user has purchase intent but just wants to know a bit more before making a final decision.
What content works here: Comparative guides (ex; for automation software and other Saas products) that dig deeper into specifics rather than general know-how.
d) Transactional: When they want to buy a specific product. These kinds of keywords would have the terms ‘buy,’ ‘sale,’ ‘discount,’ etc., in them.
What content works here: Landing pages and sales pages for these keywords.
The idea here is to finesse prospects towards sales and becoming customers. In that case, it will resonate with them, gain their trust, and open up possibilities for conversion.
3. Prioritize Content Distribution to drive more traffic
If your audience doesn’t see your content, then all this great content you have worked so hard to create does not get discovered by potential customers.
Content distribution should be at least 50% of your content strategy. Here are some ways to distribute your content:
4) Create a schedule to distribute your content on social media.
How often to post your content on social media depends on the channel, you should create a social media calendar to share your latest content and older, especially well-performing content, to drive consistent traffic to your site.
One easy way to do this is to break up your content into mini, ‘snackable’ content and then share it. For example, from a 2000-word blog post, you can easily create little pieces of content like 140-character tweets, Pinterest pins & infographics, Instagram posts, stories, or reels.
The only exception to this is YouTube, where you shouldn’t post the same video multiple times, but it is more a search engine than social media.
5) Post it on content distribution platforms
There are various communities for every niche where you can post your content, and other site members can share it if they think it’s relevant. Some examples are Viral Content Bee, Bizsugar, and Triberr.
These are not communities, really, just a group of people sharing content of common themes
6) Build and leverage relationships.
The real key to getting more visibility and following for your brand over time is to get the help of others. You can have your associates, friends, and colleagues endorsing you by:
Sharing your content on social media
Promoting your brand/ content on their website
Emailing their subscribers with your content
Linking to your content from theirs
But they will only do this if they like and trust you. So, you must invest the time and effort to support them first, help them, and connect with them regularly.
7) Use advertising to increase content visibility.
While it is tempting to keep your ad budget for your products/ services, remember that people are more likely to buy from a brand after reading its content.
So, drive traffic to your content with ads as well. Some quick and effective ad methods:
If you have the budget, use advertising to distribute your content. Ensure that you do your PPC research well because Google ads are uber-competitive and Facebook ads are expensive. The last thing that you want is to end up with ads that don’t convert.
8) Personalize Your Content Marketing
The key here is to be attentive to what your customers want. For example, let's assume you own an e-commerce store offering jewelry. If a website visitor repeatedly clicks on earrings, show them more content on that topic when they visit your website. Loads of marketing animation software like Hubspot or Active Campaign can help you segment and personalize content in this way.
Doing this will make your audience feel that you know them and care about their needs. They will connect to you, consider you an expert, and improve the chances that your brand will be top of mind when they are ready to buy something.
9) Focus on Evergreen Content Creation
Evergreen content is content that continuously stays fresh to provide lasting value. It doesn’t rely on current news, trends, or statistics to provide compelling information. It retains the same value for consumers months or years after the initial post date. When you create engaging content with a value that won’t fade over time, a single post, article, or download will provide lasting value. As it builds traffic over time, the piece improves SEO and establishes authority. Some of the most popular types of evergreen content include:
Lists
Top tips
Instructional (how-to) tutorials
Videos
Product reviews
10) Show Your Expertise
Consumers want to buy from brands with sufficient knowledge of their industry to answer their questions and address their pain points or specifically address what they are looking for. When you provide informative content, you can share vital information your audience may not find elsewhere.
Eighty percent of retail shoppers conduct online research before buying. This is especially true for B2B buyers who spend 57% to 70% doing research before arriving at a purchase decision. Modern consumers are learning about products and services. By providing educational content, you establish your business as a credible source of information and build consumer trust.
To establish yourself as a subject matter expert (SME) or a thought leader, you can produce various types of informative, source-backed content. Whitepapers and informative blog posts are some of the more common ways of doing this. Also, thought leadership posts help share a unique perspective on a specific topic.
When you can create value without taking anything in return, your audience is more likely to trust your advice and recommendations.
11) Interact With Consumers
The internet has discussion forums and groups where individuals seek and share information. These online groups allow participants to ask questions and get answers from contributors. While consumers and other participants answer each other’s questions, your presence in such a community will enable you to establish your industry expertise.
Forum discussions range from conversations about products to in-depth questions to solutions for problems. When you join relevant conversations, you can share why you’re in the best position to answer such questions and share links to additional information on your website or other online materials. Regularly appearing on discussion boards and forums also increases your credibility, which in turn helps you to establish a reputation that makes it more likely that people will follow up based on your opinions and the content that you share.
12) Leverage Reviews
Most people recognize the value of reviews. According to Brand Rated, Ninety-five percent of consumers read online reviews before they shop, and 58% say they would pay more for products of a brand with good reviews. While user reviews are likely the most well-known form of user-generated content, they are not the only type you can use to drive revenue.
13) Prioritize Targeted Content Creation for Specific Divisions
It’s no secret that departmental silos inhibit collaboration and impact sales. However, consumers expect all professionals within an organization to know how to answer questions and solve problems. Mind you, that is just not realistic. This is where specifically targeted internal content comes in handy.
With content creation that answers customers’ frequently asked questions, critical product information, and company policies, you can give employees the knowledge they need to interact with customers effectively. What's more is that a customer's interaction with your business becomes more streamlined, resulting not only in a quicker turnaround but also a more favorable impression.
14) Build a sales funnel
While marketers tend to focus on content creation and getting traffic, as alluded to earlier knowing what stage your customer is at is important when creating a content strategy. This is where understanding your sales funnel comes into play. A simple model for sales funnels can be seen below.
TOFU (Top of the Funnel) – At this stage, you produce easy-to-consume content like blog posts and videos.
MOFU (Middle of the Funnel) – When a portion of your audience consumes TOFU content, you then ought to engage them with more in-depth content like downloads and educational resources.
BOFU (Bottom of the Funnel): At this stage, your prospects are more likely to convert. This is where you present demos and personalized offers (heavily relying on remarketing) to convert them into either buyers or qualified leads.
Content Marketing Trends to Consider as Part of a Growth Marketing Framework in 2024:
Now that we have established several tips to get the most out of your content marketing strategy, let us look at some tactics that are trending in 2024. Below are 8 of them to give strong consideration in 2024.
1)Podcasts Are on the Rise
Podcasts enable you to connect with audiences on a personal level. They offer a convenient, on-the-go format, allowing you to reach consumers during various daily activities.
Podcasts also provide a platform for authentic storytelling and in-depth discussions. This enables you to establish authority and trust in your niche. Furthermore, they offer excellent opportunities for collaboration with influencers and experts. Plus, you can easily produce and distribute podcasts.
What else makes podcasts one of the top content marketing trends? You can use them for
Expert Interviews: Podcasts often feature industry experts, influencers, or thought leaders as guests. These interviews provide valuable insights. They also build credibility by associating you with knowledgeable voices in your field.
Thought Leadership: Hosting or appearing on a podcast positions you as a thought leader in your industry. Regularly discussing trends, challenges, and innovations showcases expertise and authority.
Educational Content: Podcasts offer an opportunity to educate your audience. You can create or appear in episodes that provide in-depth explanations and practical advice.
Storytelling: Podcasts are an excellent medium for storytelling. You can share compelling narratives about your brand. You can also share customer success stories or case studies.
Product or Service Promotion: Podcasts can subtly promote your products or services. You can integrate them into the content naturally through sponsorships, endorsements, or relevant discussions.
Audience Interaction: You can encourage audience interactions by soliciting questions, comments, or feedback. Addressing listener inquiries in your podcast can enhance engagement. Plus, it can foster a sense of community.
Product Reviews: Podcasts are great for conversationally reviewing products and services.
2) Thought Leadership
Thought leadership serves to position brands and individuals as authoritative voices within their industries. This is valuable in an era when consumers look for expertise and trust.
This content offers valuable insights, industry knowledge, and innovative perspectives. This content establishes credibility and fosters deeper connections with audiences. As a result, it helps drive engagement and loyalty.
Additionally, thought leadership is highly shareable and often garners media attention. This allows you to differentiate yourself from the competition and attract a dedicated following.
Here’s what makes thought leadership one of the most important content marketing trends:
In-depth Content: Thought leaders produce high-quality and in-depth content. This content is often more extensive and thoroughly researched than typical blogs or articles.
Original Research: Thought leadership often includes original research studies or surveys within your industry. This can provide unique insights not found in other types of content.
Guest Blogging: Thought leaders can contribute guest posts to reputable publications or websites. This is a great way to reach a broader audience and establish authority beyond your platform.
Content Series: Thought leaders can deep dive into subjects through content series or thematic campaigns.
Curated Content: Thought leaders can curate and share relevant industry news. This is a great way to add perspective and commentary and provide additional value.
Data-driven Insights: Thought leaders often support their insights with data and statistics. This adds more credibility to their content.
Continuous Learning: Thought leaders often stay updated on industry trends and new developments.
3) Visual Content Will Become More Prevalent
Another of the top content marketing trends that you can get a head start on now is making your content more visual. Visual content has gained popularity and will continue to be crucial for content marketing.
Content visuals include images, videos, memes, and infographics. They have the ability to capture and retain audience attention in short amounts of time.
Videos can convey complex information quickly. Memes inject humor and relatability, making them more shareable and memorable. Infographics distill data and insights into digestible visuals, enhancing comprehension.
As attention spans shrink, visual content caters to consumers’ preferences for easily consumable information. Social media platforms prioritize visual content, making it effective for expanding reach and engagement.
The combination of storytelling, aesthetics, and shareability allows you to convey your messages effectively. Plus, it helps you resonate with audiences and stay competitive.
4) Strategic SEO
Strategic SEO is one of the leading content marketing trends for a reason. It serves as the foundation for content discoverability and audience engagement. With the vast amount of content available online, a well-executed SEO strategy ensures that your content ranks high in search engine results. This helps drive organic traffic and increase visibility.
As search algorithms evolve and user behavior changes, strategic SEO is essential to adapt and thrive. Additionally, you can leverage data-driven insights to tailor your content to match user intent. This leads to better user experiences and improved content marketing return on investment.
Here’s why strategic SEO is an indispensable element of modern content marketing trends:
Content Optimization: You can integrate chosen keywords naturally into your content. That includes titles, headings, body text, and metadata. Also, structure and organize your content for easy readability and navigation.
High-quality Content: Strategic SEO is not just about keywords it’s also about the quality of your content. Create informative and engaging content that addresses your audience’s needs and interests. High-quality content also attracts more backlinks and social shares.
User Experience (UX): Google considers user experience as a ranking factor. When your content loads quickly and is mobile-friendly, you provide an excellent UX. This includes having a clear and intuitive website structure.
External Linking: Authoritative external links to reputable sources demonstrate your commitment to providing accurate information. Plus, it enhances your content’s credibility.
Schema Markup: Schema markup provides search engines with structured data about your content. This can result in enhanced search engine results, such as rich and featured snippets.
Local SEO: If your business serves a local audience, you can reach them by optimizing your content for local search. This includes using location-specific keywords and creating a Google My Business profile.
Mobile SEO: Mobile-friendly content is great for reaching mobile users. Ensure that your content loads quickly on smartphones and tablets for results.
5) Artificial Intelligence
One of the top content marketing trends for 2024 is using AI to generate content. Through natural language processing models like GPT-4, content marketers now have tools that autonomously create text for various content types.
That includes but is not limited to:
Articles
Product Descriptions
Chatbot Responses
Small Copywriting Projects
These models are trained on vast datasets and can generate coherent and contextually relevant content by predicting the most likely next word or phrase based on the input provided.
Plus, this technology has significantly streamlined content creation processes.
It enables marketers to produce large volumes of content quickly and cost-effectively. That’s while also allowing for personalized content generation tailored to individual user preferences and needs.
Here’s why AI is all the rave as one of the top content marketing trends:
Streamlined Content Generation: AI-powered natural language generation (NLG) tools like GPT-4 can help save time and resources. However, human review is still necessary to ensure quality.
Content Personalization: AI algorithms analyze user data and behavior to deliver personalized content recommendations. This increases user engagement by providing relevant content tailored to individual preferences.
Content Optimization: AI-driven SEO tools help optimize content for search engines. They suggest keywords, improve readability, and analyze competitors. This can enhance your content’s visibility and ranking in search results.
Content Curation: AI can automate content curation by aggregating and recommending relevant articles, news, and social media updates. This keeps audiences informed and engaged with fresh, topical content.
A/B Testing: AI can conduct A/B tests on different content variations, headlines, or images. This determines what performs best and aids in content optimization.
Content Quality Assurance: AI tools can check content for compliance with legal and ethical standards, such as copyright checks and plagiarism detection. This ensures that your content maintains brand integrity.
Content Strategy and Planning: AI assists in content strategy by providing data-driven insights into trending topics, competitive analysis, and audience behavior. This helps you make informed decisions.
6) Short-Form Video Content
The short-form video has emerged as one of the leading content marketing trends due to its remarkable ability to capture audience attention.
These bite-sized videos are typically under 60 seconds. They are highly consumable and shareable on social media platforms, making them ideal for reaching wider audiences.
Short-form videos cater to the modern audience’s preference for quick and engaging content. Yet they can still deliver information and entertain audiences. Plus, they can convey product messages effectively.
One recent survey revealed that 96% of marketers saw an increase in user understanding in their product or service after creating video content.
Platforms like TikTok, Instagram Reels, and YouTube Shorts have fueled the rise of short-form videos. These platforms offer brands a platform to creatively showcase their products and services.
The format also encourages creativity, storytelling, and interactivity. This enables you to connect with your audience authentically and foster greater engagement and brand awareness.
Here are the key reasons why short-form video is one of the top content marketing trends of 2024:
Social Media Marketing: YouTube, TikTok, and Instagram Reels are ideal for sharing short, attention-grabbing videos. You can use these platforms to create entertaining or informative content that engages your target audience.
Product Demonstrations: Short videos can showcase product features, benefits, and how-to’s. They provide a quick and visually appealing way to highlight a product’s value and usage. This increases the likelihood of conversions.
Behind-the-scenes Content: Short videos offer a glimpse into the inner workings of your brand. This can be interviews with team members or the production process.
Customer Testimonials: Encourage satisfied customers to share their experiences in short video testimonials. These authentic endorsements can persuade others to try your products or services.
Event Promotion: Short videos can generate excitement and anticipation for webinars and product launches. Teasers, highlights, and event countdowns work well in this context.
Educational Content: Short videos can offer quick tips and hacks. Educational content is highly shareable and positions your brand as an authority in your industry.
Teasers and Previews: Give your audience a sneak peek of upcoming content, products, or initiatives. This can build anticipation and generate interest.
7) LinkedIn Content
LinkedIn has emerged as one of the leading B2B content marketing trends due to its unique positioning as a professional networking platform. It offers a platform for you to connect with B2B audiences. And it allows you to showcase thought leadership in your field and foster valuable relationships.
The platform’s algorithm amplifies the visibility of posts and articles. It’s an excellent platform to share industry insights, thought-provoking content, and engaging visuals.
LinkedIn also has powerful networking capabilities and lead-generation potential. Plus, its analytics tools can help you track your content’s performance.
Here’s why LinkedIn has become essential for anyone following B2B content marketing trends:
Professional Audience: LinkedIn’s user base consists of professionals, decision-makers, and businesses. This means your B2B content is more likely to reach a relevant and engaged audience.
Thought Leadership: LinkedIn allows you to establish yourself as a thought leader. You can consistently publish insightful content that can enhance your brand’s credibility.
Networking Opportunities: The platform’s networking features enable you to connect with potential partners, clients, and industry peers.
Targeted Advertising: LinkedIn offers robust targeting options for B2B marketers. This allows you to reach specific demographics, job titles, and industries.
Content Visibility: LinkedIn’s algorithm prioritizes content that resonates with its users. Well-received content often gains more visibility, likes, shares, and comments. This helps you reach a wider and more engaged audience.
Lead Generation: You can use LinkedIn to generate leads by sharing gated content. This includes whitepapers, e-books, or webinars. Users interested in accessing this content can provide their contact information. This helps you build a list of potential leads.
Analytics and Tracking: LinkedIn provides analytics tools that allow you to measure your B2B content’s performance. You can track engagement metrics, follower growth, and demographic insights.
8) Influencer Marketing
Influencer marketing has grown in popularity in recent years. It remains one of the top content marketing trends due to its ability to leverage authenticity and reach. It’s an effective way to target and engage your desired audience and convey your brand’s message.
Influencers often create content that feels relatable by integrating authentic brand messages into their narratives. This approach fosters deeper connections, drives brand awareness, and bolsters customer trust.
Moreover, influencer marketing offers a dynamic means of storytelling. It also leverages a diverse array of content formats and platforms. This makes it an impactful strategy in today’s marketing landscape.
Enhanced Credibility: Influencers often have established credibility and authority within their niche. When they endorse or create content related to your brand, it lends credibility and authenticity.
Extended Reach: Influencers have dedicated followings. Partnering with influencers allows your content to reach a broader and more diverse audience.
Targeted Audience: Influencers typically have followers who share common interests or demographics. Partnering with the right influencer ensures that your target audience sees your content.
Authenticity: Influencers connect with their followers on a personal level. Their endorsements or content creation often come across as more authentic. This can lead to higher levels of trust and engagement.
Diverse Content Formats: Influencers can create a variety of content types. This includes blogs, videos, social media posts, and more.
Content Co-creation: Some influencer partnerships involve influencers co-creating content. This collaborative approach infuses fresh ideas and creativity into your content.
Increased Engagement: When an influencer shares or promotes your content, it can lead to more engagement. This includes likes, comments, shares, and click-throughs.
Social Proof: Influencers’ endorsements and content sharing provide social proof. This indicates to their followers that your brand or product is worth considering.
Content Marketing Will Continue to Be An Entrenched Part of Growth Marketing Process in 2024
Content marketing is constantly evolving. Every year, new platforms, technologies, and consumer preferences emerge. Staying up-to-date with the latest content marketing trends is crucial for maintaining relevance. Plus, it can help you improve the effectiveness of your content marketing strategy.
The type of content marketing that is effective is very much dependent on your business. Figuring out what is most effective for your business is a challenge that many businesses face. This is the type of situation where having growth marketing consulting services available on demand can benefit you. Having an outside source that can evaluate your overall strategy, as well as particular campaigns and tactics, and give you specific recommendations (as well as work to implement them) to help achieve growth is an asset that few businesses take advantage of.
If you are looking for help deciding which of these content marketing trends to adopt as part of your strategy, let us help. Simply book a free no obligation meeting with our expert growth marketing consultants to see how we can help you ramp up your content game with the idea of strategically leveraging your existing unique competitive advantages to supercharge growth