Tik Tok Your Way to Growing Revenues for Your Business
Use TikTok, the fastest-growing social media platform to connect with an extremely engaged younger demographic and generate awareness and leads for your business
TikTok Ads: Leveraging the fastest growing channel as part of your Growth Marketing Recipe
TikTok is easily the fastest-growing social media platform on the planet, with a growth rate of 58% in 2020, that’s twice as quickly as Facebook. Not surprisingly, it was 2021’s most downloaded app, with 656 million downloads. Today, it has over 1 billion monthly active users. With such incredibly rapid growth, it is hard to argue that it is changing not just the social media landscape, but also how content is created and consumed, and ultimately, how to reach potential prospects and customers.
Something that makes Tiktok, even more, groundbreaking is that users of this video-sharing platform are predominantly of Generation Z (Gen Z), with a medium age between 16-24. With users spending about 1 hour per day on the app, TikTok ranks in the top 3 apps worldwide for on-screen time per user. In recognition of the increasing popularity of this platform, proactive businesses ought to realize the benefits that reallocating some of their social media more towards TikTok and taking advantage of the relatively inexpensive advertising options available to reach their audience. It can serve as an excellent compliment to your existing Instagram advertising — as it is becoming even more popular than Instagram among Gen Z.
With these stats, it’s clear that TikTok isn’t just the hottest new trend — it’s here to stay. So how should growth-oriented businesses go about leveraging Tik Tok for maximum benefit?
This is where we come in.
How does one go about leveraging TikTok as an efficient growth marketing avenue?
As a growing number of consumers get on the latest hashtag challenges, remix trending audio with their content, and use the latest effects to show their playful and creative side, it’s no surprise that TikTok is easily the social media platform with the most engaged audience, with an average user session lasting 10.85 minutes, amounting to 24 hours of content monthly.
TikTok advertising offers the hottest new space for brands and creators, with an engaged consumer demographic always on the hunt for the latest trends. Given the comparably low cost, TikTok now offers the best value for your marketing dollars.
But the key is engaging in a way that is not intrusive.
The good news is that there are several ways to go about doing this.
In-feed ads: The most accessible, offering a DIY experience through the TikTok Ad Manager
Video ads: Run as 5 to 60-second full-screen video ads in users’ For You feeds, with a video, ad display image, brand or app name, and ad text
Spark ads: Boost organic content from your brand account or other users (making them great for influencer marketing!)
Pangle ads: Placed through the TikTok Audience Network
Influencer marketing: Collaborate with top TikTok creators in your niche and have them share their content in partnership with your brand for a relatable and authentic feel, and a high-converting campaign.
And those are just a few of the available options for businesses looking to leverage TikTok and reach an upcoming consumer segment.
TikTok Advertising: Being Proactive and Thinking Long-Term as Part of Your Business Growth Marketing Mix
Given how fast Tik Tok is not only growing but changing, any business that does not want to be a straggler in terms of enhancing their marketing mix can ill afford to not get on this increasingly crucial channel.
In our experience, an effective approach to marketing on TikTok involves some of the following
Establish a clear compelling niche: What’s your brand about? Whatever industry or consumer vertical you’re in, there’s a TikTok niche for you among the app’s over 1 billion monthly active users.
Finding the right influencers to partner with: One of the best ways to grow your reach on TikTok is to partner with top creators and influencers. Find the top creators in your industry or niche and collaborate with them on your TikTok ads. Whether you boost their post or they’re featured in your video ad, some of the best-performing TikTok ads are high-impact influencer content.
Create unique, compelling content that allows your brand to stand out: TikTok is all about authentic, original content, trending audio, and challenges. Your TikTok ads should reflect these, offering uniquely authentic, and trending content that represents the best aspects of your brand.
TikTok & Growth Marketing: A Winning Formula for Your Business
Getting started with Tik Tok? Trying to decide how to integrate Tik Tok marketing with advertising on your other channels? Looking to decide on what type of content to create to best leverage Tik Tok? Regardless, we can help