In this article, we will examine how to go about creating a growth marketing strategy for startup businesses.  In particular, we will examine how to apply a growth marketing framework for startup businesses.  Moreover, we will look at the underlying elements behind creating a growth marketing strategy for startup businesses and examine various tactics that ought to be part of a growth marketing foundation for startups.

Launching and growing a software-as-a-service (SaaS) company is no easy task. Many B2B SaaS providers looking to scale their business and customer base encounter various roadblocks, such as inadequate lead generation, high customer acquisition costs, low customer retention rates, and less-than-optimal customer lifetime value (CLV).

B2C companies sell directly to consumers. B2C Marketing (Business to Customer, or Business to Consumer) is a term used to describe a business model in which a company or a brand markets directly to individual consumers. In contrast to B2B (Business to Business), B2C marketing is often more focused on generating an emotional response among the target audience, as opposed to simply demonstrating value.

In this article, we will explore how B2B businesses can go about building a growth marketing strategy to maximize their profits and market share. Central to this is understanding what a growth marketing framework entails, and how it applies to B2B organizations.  Once we have examined this, we will establish the steps needed to follow to create a growth marketing strategy and look into several tactics that B2B businesses would greatly benefit from.

In this article, we will examine how to go about creating a growth marketing strategy for your e-commerce business.  We will also look at the key characteristics of creating a growth marketing strategy, the benefits of creating a growth marketing foundation for e-commerce stores, and how the growth marketing framework can be applied specifically for e-commerce businesses. Finally, we will go about outlining the steps needed to create a growth marketing strategy for your e-commerce store, as well as highlight 10 specific tactics that can (and generally speaking, ought to) be part of a series of growth marketing tactics for your e-commerce shop.

Growth marketing consultants bring a fresh perspective as well as a wealth of experience to the table. They can help you understand your market better, optimize your marketing strategies, and ultimately boost your bottom line. So how do you know just when to call on the assistance of a growth marketing consultant?

In this article, we will explore 8 situations where your business requires the services of a growth marketing consultant. Recognizing them early on can make a significant difference in your company’s trajectory.

The business arena continues to become more and more competitive as we wade into 2024.  It is becoming increasingly difficult for businesses to stand out in their respective industries.  As a result, it has become all the more imperative for businesses to not only be able to find their unique differentiating factors to stand out, but also find the type of tactics that can supercharge growth. This is where search engine marketing (SEM) can step in, being a tactic that growth-focused businesses can take advantage of to drive growth.

While many successful companies invest in paid marketing efforts, sometimes the most effective way to draw attention to your brand is through earned media.

Earned media refers to the unpaid press coverage or publicity you receive but did not pay for. Besides the fact that there is no up-front cost, earned media can also help you reach new audiences you otherwise may have missed. As a result, it is important to generate as much of it as possible, especially if you’re a bootstrapped startup or have a limited marketing budget to help generate publicity and growth.

Display advertising. It's the digital equivalent of traditional print and out-of-home advertising tactics. After all, display advertising can be neatly tucked into and alongside articles, pop up like a billboard before content loads, or be tucked so seamlessly into content that it is almost imperceptible.

A critical component of that strategy is paid social media, which we’ll cover in-depth in this blog post.

 In this article, we will delve more deeply into paid social media advertising, and how it differs and complements organic social media advertising, the different formats that social media can be undertaken in, and the various paid advertising options that exist on different social media platforms.  Finally, once we have delved into all of this, we will establish 7 guiding principles to help your business establish an effective paid social media strategy.