In a previous post we looked at the importance of establishing the proper growth marketing processes within a business.   While this is central to any type of business at any stage of its development, what to do as part of these processes will be different with different type of businesses.

Over the course of the next several articles, we will be examining the growth marketing processes at different sort of businesses and at different stages.

In this article, we will be examining what is entailed in terms of setting up the growth marketing processes for B2C businesses.

B2C stands for business-to-consumer. B2C marketing is the process of selling services and products to individual consumers.

In contrast to B2B (Business to Business), B2C marketing is often more focused on generating an emotional response among its target audience, as opposed to simply demonstrating value.

Something that people often overlook in the midst of trying to grow revenues within a business is how easy it is for the existing members of your business to burn out while going through these activities . Higher work loads that arise out of inefficient processes take a toll pretty quickly. 

With all of this going on, it is easy to see why it can be so difficult to become a fast-growing company.  However, in this article, we will put forward the argument that getting past these difficulties comes down to (ideally) proactively establishing these processes that  when implemented in a timely fashion help to establish growth.  Key to this is understanding not just the various reasons why  businesses struggle, but examining the various phases where these struggles can occur as part of an ongoing growth marketing process.               

 That is what this article will examine in greater detail.  Specifically, how to go about establishing the processes that foster a growth-focused marketing approach within any business, including yours.

Ecommerce conversion rate optimization is the process of increasing the percentage of visitors to your website that takes the desired action. The desired action could be anything from purchasing a product online, signing up for an e-mail newsletter, or downloading a sales flyer for your favorite ecommerce store.

Improving your ecommerce store’s conversion rate means not only more sales and revenue for your business in terms of getting more  visitors to purchase, but it also allows your business to get more prospects into your purchasing funnel down the road.  Even without spending extra on marketing or advertising, you can increase your sales from existing website traffic simply by improving your conversion rate.

Omnichannel is a reference to the many ways customers might interact with a company.  This can occur in physical stores, online, on social media, and in emails, apps, SMS, as well as other digital spaces. This all encompassing approach can be a powerful way to meet your customers where they are, providing them good service in line with their preferences and needs.  What is worth noting is that as much as we refer to shopping online as part of an online approach, that employing an omnichannel approach applies both within B2B and B2C contexts.

Nearly every small business owner has ambitions to grow their business. Unfortunately, only 43% of new Canadian businesses survive past the 10-year mark. A whopping 65% of American businesses do not last past the 10 year mark. Despite the tremendous amount of entrepreneurial zeal, even the best business idea can fail.

Keep in mind that this does not apply solely to startups. The risks are even greater for companies that are in the midst of growing rapidly. If not managed carefully, their growth can actually be their downfall. Cash flow issues are common as monthly expenses can frequently exceed revenues. With so much focus on pursuing growth, day-to-day processes can easily become unwieldy. Basic systems and manual processes that work for a small company won’t support you the same way as you add more customers, products, sales channels, employees etc.

In this article, we will examine how to go about creating a growth marketing strategy for startup businesses.  In particular, we will examine how to apply a growth marketing framework for startup businesses.  Moreover, we will look at the underlying elements behind creating a growth marketing strategy for startup businesses and examine various tactics that ought to be part of a growth marketing foundation for startups.

Launching and growing a software-as-a-service (SaaS) company is no easy task. Many B2B SaaS providers looking to scale their business and customer base encounter various roadblocks, such as inadequate lead generation, high customer acquisition costs, low customer retention rates, and less-than-optimal customer lifetime value (CLV).

B2C companies sell directly to consumers. B2C Marketing (Business to Customer, or Business to Consumer) is a term used to describe a business model in which a company or a brand markets directly to individual consumers. In contrast to B2B (Business to Business), B2C marketing is often more focused on generating an emotional response among the target audience, as opposed to simply demonstrating value.

In this article, we will explore how B2B businesses can go about building a growth marketing strategy to maximize their profits and market share. Central to this is understanding what a growth marketing framework entails, and how it applies to B2B organizations.  Once we have examined this, we will establish the steps needed to follow to create a growth marketing strategy and look into several tactics that B2B businesses would greatly benefit from.

In this article, we will examine how to go about creating a growth marketing strategy for your e-commerce business.  We will also look at the key characteristics of creating a growth marketing strategy, the benefits of creating a growth marketing foundation for e-commerce stores, and how the growth marketing framework can be applied specifically for e-commerce businesses. Finally, we will go about outlining the steps needed to create a growth marketing strategy for your e-commerce store, as well as highlight 10 specific tactics that can (and generally speaking, ought to) be part of a series of growth marketing tactics for your e-commerce shop.