Profitably and sustainably grow your software subscription pipeline with a full-funnel, high-velocity approach
Create an effective growth marketing strategy for SaaS that drives MQL, PQL, SQL, and ultimately revenues
Developing solid Growth Marketing Fundamentals for your SaaS Business
User acquisition means nothing without retention and continued customer loyalty. That’s why we audit, optimize, and work to build frictionless conversion journeys where no opportunity goes unnoticed.
No matter where your prospects are in your lead generation, we have a number of tactics that we can employ that will help to drive them through the growth marketing funnel, helping your business retain high-quality leads, grow your pipeline, and increase your revenues and CLV.
Our 3 part SEO- based SaaS growth marketing approach includes:
Before building unique content marketing strategies for your business, extensive primary and secondary research is conducted in order to build an impactful SEO marketing strategy that drives the sort of leads that drive revenue growth.
This is mapped out in a SaaS marketing strategy to understand high-level opportunities for growth and lead generation.
Once we have ensured, that this strategy is aligned with your wider marketing & sales organizational structure and goals, we conduct competitor analysis and extensive market research in order to look for additional channels to extend this strategic advantage that our business holds.
That sounds like a solid plan. But no business is the same. What do you do to ensure that your strategies are not essentially templated versions of others?
This is where we come in.
Creating a Growth Marketing Framework for Your Subscription Business is what we do
What are some key aspects of creating a SaaS Growth Marketing Playbook?
Content As the Key Driver of Both Lead Generation and Brand Equity: Content in the form of blog posts, videos, case studies, white papers, useful articles, product guides, and competitive analysis that not only demonstrates the value of what you SaaS product or service offers, but also provides evergreen capabilities that extend your brand
Customer Personas: In order to understand what sort of content to create, we work to not only understand the markets that you serve but also the different personas and their supporters that make it up, their pain points, the resources they count on, and much more.
Multi-channel eCommerce Marketing: One partner for search marketing, social media, affiliate marketing, design, CRO, and more
ROI-Driven Growth: Improve ROI with relentless A/B testing and analysis of the channels to ensure that regardless of channel, a high percentage of your MQLs become SQLs/HQLs
Full Funnel Optimization: Our secret sauce is complete funnel optimization. Rather than just driving traffic through ads, we also work to support conversion optimization in landing pages, create engaging targeted email marketing campaigns, and create content at all stages of the lead generation process while emphasizing robust performance analytics. By doing this, we gain insight and control to improve all areas of the lead generation funnel as well as create personalized experiences for different target personas.
Custom Landing Pages: A fully optimized landing page turns visitors into buyers. We strive to maximize conversion optimization via audience-specific messaging, A/B testing, and regular updates that most SaaS marketing agencies ignore.
Customer Acquisition and Retention: Customer acquisition should only be part of the strategy, keeping customers loyal with retention marketing tactics is an almost equally important part of an efficient growth marketing strategy.
Full Service: To maximize growth, we manage all aspects of SEM, SEO, social media, CRO, marketing analytics, and more.
Website Design – no matter what website platform you’re on, we want to analyze the funnel and fix any leaky buckets. By reviewing the metrics that matter as well as the user experience, we can significantly improve the website experience, which will only help to increase lead conversion rates and lead generation efforts.
What is Different About Our Growth Marketing Process and Approach that your SaaS business can benefit from?
A strategic partner for growth – We offer you strategic consulting to grow your business with solutions across channels. We’re highly accessible on Slack, Zoom, Microsoft Teams, and are willing to meet weekly, bi-weekly meetings, or quarterly in order to conduct a thorough business review and go deep into planning how best to improve your overall business performance.
Full service, full-funnel – We cover all of the SaaS marketing channels, so you have one team for managing PPC, affiliate marketing, SEO, social media advertising, UX best practices, content marketing, lead generation process, and more. Beyond supporting your business across channels, we also optimize for the full conversion funnel with landing page design, CRO, lead-flow planning, as well as retention/referral retargeting tactics.
Tech savvy – we like to work smarter, so we use a stack of marketing tools that give our clients and our experts a serious advantage in speed, accuracy, communications, and efficiency. Ahrefs, SEMRush, Clearscope, ScreamingFrog, and SearchMetrics just to name a few.
Understand Your Brand – before getting started in building a high-performance digital advertising campaign for you, we need to deeply understand your brand, industry, target audience, and business goals before marketing efforts launch.
Strategic plan – after understanding your business and growth targets we’ll recommend a program to fit your needs and budget. We start by suggesting not only the content and the keywords to emphasize, but the channels where we feel that the likelihood of a good proportion of your target customer personas being there is the highest and that you’re capturing the lowest-hanging opportunities first.
Tracking and reporting setup – we make sure you’re capturing the important SaaS data on your site both from early stage interest to those who have expressed interest and interacted with your brand sufficiently to have created a relationship.
Launch – after 1-3 weeks of planning, keyword research, competitive research, copywriting, landing page design, ad creative and building audiences we turn your campaigns live!
Ongoing optimization – this isn’t set-it-and-forget-it. We stay on top of things, continually enhancing and expanding your digital marketing campaigns to improve ROI and increase sales.