Use Marketing Attribution to Take Your Business to the Next Level

Gain new insights into your website and overall digital marketing and customer acquisition performance in order to improve your leads, checkout performance, sales, and ROI

Developing solid Growth Marketing Fundamentals for your SaaS Business

lf brands want to tell relevant, engaging stories that create a seamless customer experience. Through digital marketing channels like SEM, SEO, email, paid social media, and affiliate marketing, direct-to-consumer (D2C) brands are competing for the attention and business of their customers.

It's more important than ever that they develop a comprehensive understanding of what is working and what isn't. Their messaging needs to be effective, and its impact across channels needs to be measured in a holistic way.

Too often, the complicated nature of advertising and marketing online results in disconnected data among multiple channels, making it difficult to track the customer journey and understand which channels or marketing activities are influencing buyer behavior.

Such a fragmented view of the customer experience leads to inefficient use of advertising spend and faulty testing frameworks—for example, cutting off advertising spend on a channel and seeing its impact, as opposed to measuring the effectiveness of that channel against desired goals.

Marketing attribution solves that issue by looking into the activities and channels that factor into a person's decision to convert.

If you don’t have reliable reporting and goal tracking set up, then you can’t fully understand the impact of your digital marketing program or web design. Go beyond basic web traffic reporting – beyond understanding the full funnel of lead signups, eBook downloads, sales revenue, and in-cart analytics, and actually understand the full customer persona journey and how they interact not just with your business website, but also how they get there, where they go when they leave, do they come back, how often, etc.

Can you easily answer:

  • Where do your users fall out of your funnel?

  • How do users navigate your website – and what are they looking for yet not finding?

  • Which ad drove the lead that closed for $1M of new business 3 months later?

  • What traffic source drives quality leads and which drives junk leads?

  • How many live chats, eBook downloads, sales demos, or webinar registrations did I get last week from each marketing channel?

If you don’t know what’s working or broken, your growth marketing program is flying blind, which is a problem in terms of understanding what decisions to make as far as optimizing is concerned.


This is where we come in.

Growth Marketing Analytics Framework

Marketing Attribution is a key and underrated part of establishing a solid Growth Marketing Framework in your organization.

What are some key aspects of creating a Growth Marketing Structure that emphasizes marketing analytics?

  • Our expert web analytics team can set you up to track and report on any and all important events on your site. Whether it’s revenue, ebook downloads, webinar signups, blog engagement, video views, or anything else, we can track it and report on it in a sleek, dynamic dashboard.

  • Our growth marketing analytics services include:

     

    • Review any existing analytics to identify problems or opportunities

    • Looking at how your visitors interact with your business’ website

    • Install Google Tag Manager

    • Install Google Analytics

    • Create Google Tag Manager events

    • Create Google Analytics conversion goals

    • Google Analytics 4 Migration & Setup

    • Setting up tests after identifying key points in the funnel that can tilt lead generation or conversion efforts

Taking a Growth Marketing Approach requies more than just analytics, it requires insights and recommendations that arise from them.

Proper marketing attribution is a key part of an efficient growth marketing strategy

Tracking and reporting without actionable insights and recommendations won’t do you any good. That’s why we take the time to review the data for you and share a strategy. So what kind of analytics insights can you expect?

  • How to resolve poor landing page conversion rates

  • Improving bounce rates

  • Deciding what content users want to see

  • How to go about making your checkout cart smarter 

  • Run more of the ad audiences that convert, and less of those that don’t

  • Optimize for qualified leads (stop giving credit for junk leads)

  • And way more than we can even begin to list here…

Unless your conversion rate has hit 100%, until then – tracking important metrics and finding strategies to capitalize on the insights will add efficiency to all of your digital marketing efforts.  Consider us your partner for building a data-driven, analytics-focused growth marketing strategy.