Retarget all the way to Higher Sales & ROI for Your Business
Make sure your business’ ads show up and connect at every stage of your customer’s journey, even well after they leave your website,
Remarketing Ads: A Fundamental Part of your Growth Marketing Efforts
Getting traffic is sometimes hard enough. That’s why getting the most out of it is paramount.
In the modern era of internet shopping, digital ecosystems, and social media, customers spend more and more of their time online. Their behavior can be tracked across many different sites on the internet by using small pieces of code called cookies. This capability is baked right into platforms such as Google Ads and Microsoft Advertising, as well as several programmatic advertising networks, enabling powerful retargeting options across many of the most popular websites on the internet. This opens up a huge opportunity for brands to serve their ads to customers who have already interacted with their brand and spend time online on related niche websites.
Remarketing advertising, also commonly known as retargeting, is the process of serving ads to consumers that have previously interacted with your brand but didn’t convert during their first visit.
If a potential customer has already navigated to your product page or even to your checkout, they are most likely at the stage of their customer journey where they are moving towards making a purchase. They might be researching their options or comparing prices and features. If they did not make a purchase straight away, they might need more time to consider their options. Remarketing advertising ensures that your product stays at the front of their minds as they browse the web, increasing the likelihood that the customer will eventually come back and make the purchase on your website.
Remarketing advertising can be an extremely powerful tool as it allows your products and brand to remain top of mind. As such, a solid remarketing strategy can be a boon to your business. So how do you go about getting the most out of it, as part of a strong growth-marketing-focused strategy.
This is where we come in.
Leveraging Remarketing as a Growth Marketing Driver
There are a number of key steps to undertake in order to achieve proper retargeting, and ultimately remarketing efforts.
Audience Creation
Now that your site is ready for remarketing efforts, it’s time to start tracking and building audiences. We work closely with you to determine which audiences should receive which ads, something that is accomplished via a process known as Audience Building. Once you have set up the audiences you wish to track and advertise to, you are almost ready to begin remarketing.
Effective Tagging
In order to serve ads to the right prospects, proper tags need to be set on your website. We work closely with your team to set the right code tags on your website in order to ensure that the right ads are served to the right audiences, based on demographics or on proper events.
Aligning Budget
As your retargeting campaign goes live, one needs to monitor how much budget it is using daily. If we notice one audience is converting better than another, we will dynamically update the budget allocations to push more ad spend into the higher-performing campaign. This ensures you are getting the most possible business out of remarketing and improves your return on investment
Reporting & Optimization
We will put together a detailed analysis and report based on the results of your campaigns. This will include overall performance, budget, return on investment, and which audiences performed the best. We will also provide detailed recommendations for how campaigns might be improved in the future, making each report comprehensive and actionable.
Remarketing: A Crucial Part of a Growth Marketing-Focused Approach
Retargeting, along with remarketing, can be semi-secret weapons, for businesses looking to maximize their growth and significantly improve their bottom line.
A winning remarketing strategy in our experience includes the following
Creating remarketing ads that are relevant to your target
Effectlively capping or pacing the frequency of your advertisements
Investing time in focusing on complementary sites that align well with the interests of potential customers
Identifying key website pages and processes to focus your remarketing ad campaigns on or to distinguish or segment separate campaigns
Recognizing the need for content education and not just an attempt to recover a potential lost sale
Remarketing is an absolute must-do for growth-focused marketers
Regardless of whether you are trying to recover lost sales or leads, or if you want to ensure consistent top of mind awareness for existing and potential customers, we can help