Grow Your Business & Your Brand With Youtube Ads
With 2 Billion monthly users and over 1 billion hours of content consumed, growth-focused businesses ought to leverage Youtube to help your business increase brand awareness, traffic, potential leads, and ultimately, sales
Youtube Ads: Highly specific targeting options oriented to creating a precise, super-detailed Growth Marketing Strategy
Beyond benefiting from advertising on the world’s 2nd largest site, YouTube advertising is a cost-effective video distribution platform that allows advertisers to play video ads prior to a user’s selected content. The advertiser can target their placement preferences based on age, gender, interests, topics, keywords, and other possibilities. The ads can be skippable or forced and are managed directly through the Google Ads platform.
Targeting options for the Youtube paid social media advertising channel include:
Demographics – age, gender, parental status, and household income
Keywords – words or phrases audience members are interested in or searching for
Placements – specific channels, videos, apps, and websites where ads are served
In-Market/Affinity/Intent Audiences – users with specific interests, intents, and behaviors
Topics – videos, channels, and websites related to specific topics
Devices – computers, smartphones, mobile devices, and TV screen devices
The social media targeting options above are all predefined options that work well but work even better when layered with audiences you can customize manually. The types of customized audiences that one can weave in include:
Custom Audiences – keywords, URLs, channels, and apps that people are actively searching for, using, have an interest in, or that describe specific products and services
Remarketing Audiences – people who have visited or taken a certain action on your website
Similar Audiences – audience lists generated from high-quality audiences like remarketing audiences or customer lists
With so much to consider, how do you go about deciding how to use Youtube to get the most for your growth-focused business?
This is where we come in.
Leveraging Youtube Ads as a Growth Marketing Channel
There are a number of steps we take to go about doing this.
Understanding Your Brand
The first step in our process is to learn everything we can about you, your business, and how you want to position your brand for your YouTube advertising campaign. We will also perform extensive research on your target audience, the keywords they are likely to search for, and what your competitors are already doing so we can do it better.
Crafting High-Quality Content
Next, our highly experienced video production team gets to work storyboarding, scripting, and casting for your video. Depending on the length of the video we are making, this can involve multiple days of shooting to get the perfect shot. We then do extensive editing and post-production to ensure your Youtube ad looks professional and engaging.
Strategizing the Best Placement Options for Your Business
Once we have the finalized video ready to launch, we strategize and optimize the best times, locations, and channels for your video to appear. We will discuss the benefits of either TrueView or Forced view to ensure we select the options that best align with your business goals.
Regular Reporting and Optimization
Once your ad is live, we constantly monitor its performance and reach, making tweaks to ensure you are getting the best return on investment. Once the campaign has ended, you will receive a thorough breakdown of the results and recommendations for future campaigns.
Youtube should not be an overlooked part of your business’ growth marketing mix.
Given how much time consumers spend consuming videos, with Youtube being at the forefront of this, ignoring Youtube is something your business just cannot afford to continue to do.
A winning Youtube Ads strategy in our experience includes.
Defining what type of ad format is right for your business goal
Segmenting in-stream and discovery ads into separate campaign buckets
Using customized Youtube targeting options
Ensuring that you have a Youtube remarketing campaign set up
Driving action by adding interactivity and effective calls to action in your video ads
Growth Marketing Using Youtube Ads: A Potentially Unbeatable Combination
Whether you are looking to get started with Youtube ads, are unclear about In-Stream vs Discovery ads, looking to decide what targeting option is best for you, or trying to decide on what type of messaging you are trying to convey in your video ads, we can help.