Linkedin Ads That Convert for Consistent ROI & Growth

Leverage the power of the preeminent business-oriented social network to reach those who make decisions in areas your B2B business helps address.

Linkedin Ads: A key part of the Growth Marketing Efforts at result-focused B2B organizations 

Advertising on Linkedin should not be difficult and expensive.  But that is the most common complaint about Linkedin ads that most B2B advertisers have.

However, while this is somewhat true, the straightforward reality is that most Linkedin Ads are boring, confusing, and not properly targeted or timed, which is a large part of why such paid social media ads tend to have such poor conversion rates and ROI.

This is a major part of why B2B companies spend a lot of money on ads but get little in the way of tangible results, which prevents scaling.

However, it is worth noting that advertising on a social media channel such as Linkedin can have numerous benefits when executed correctly. 

  • Reaching a Much More Professional Audience

  •  Narrowing Your Targeting Using Industry or Demographic-Specific Information

  • Taking Advantage of Unique Ad Types such as sponsored posts, sidebar ads, sponsored InMail, and dynamic ads, among others

  • Leveraging Lead Nurturing Possibilities via features such as the Lead Accelerator and Lead Gen Forms

  • Using text, image, or video ads to support your account-based marketing efforts targeted at specific prospects from particular companies.

With so much going for it, how does one ensure that your business gets to leverage the power of Linkedin Ads for maximum benefit?

This is where we come in.

Linkedin Ads can be a highly effective part of a  Framework for Growth Marketing

There are a number of steps that we will undertake in order to ensure properly executed Linkedin campaigns that maximize your ROI to the fullest.

  • Identify Your Ideal Customer:

    We collaborate with you to learn all about your business, ideal clients, and campaign and revenue goals

  • Write & Create Your Linkedin Ads:

    After learning about your business, we will create copy and compelling creative that aligns to your brands

  • Launch Your Ad Campaigns: 

    We build your funnel with multiple ad types, retargeting, automated email follow-ups, and CRM integrations

  • Regular Reporting & Optimization:

    Beyond regular reporting and analysis of results and looking for ways to improve on results, we A/B test your ads with slightly altered creatives in order to find every angle to work to scale your ads.

Linkedin Ads Really Need to Be Part of the Growth Marketing Mix at Your B2B Organization

For a growing number of B2B-based businesses, Linkedin Ads are becoming an increasingly necessary part of their marketing operations.  Given its ability to reach a really specific targeted set of industry-specific decision-makers, ignoring Linkedin is generally not advisable.

In our experience, a profitable and efficient approach to Linkedin Ads generally includes the following.

  • Precise tailoring of ads and ad copy to a particular audience

  • Choosing the right ad type depending on the objective and the target audience

  • Selecting the right ad format depending on the campaign and its ultimate goal

  • Being super personalized in terms of ad copy or in terms of outreach

  • Ensuring professional copy and design, as well as engaging in regular A/B testing

Linkedin Ads are a winning ingredient for any B2B business looking to efficiently scale its revenues.

Linkedin Ads are an excellent way to reach those professional decision-makers that your B2B business solves. Regardless of whether you are looking to demonstrate your professional expertise and thought leadership, book an appointment for a webinar or an event, or ultimately increase leads at your business, we can help.