Growth marketing consultants bring a fresh perspective as well as a wealth of experience to the table. They can help you understand your market better, optimize your marketing strategies, and ultimately boost your bottom line. So how do you know just when to call on the assistance of a growth marketing consultant?

In this article, we will explore 8 situations where your business requires the services of a growth marketing consultant. Recognizing them early on can make a significant difference in your company’s trajectory.

The business arena continues to become more and more competitive as we wade into 2024.  It is becoming increasingly difficult for businesses to stand out in their respective industries.  As a result, it has become all the more imperative for businesses to not only be able to find their unique differentiating factors to stand out, but also find the type of tactics that can supercharge growth. This is where search engine marketing (SEM) can step in, being a tactic that growth-focused businesses can take advantage of to drive growth.

While many successful companies invest in paid marketing efforts, sometimes the most effective way to draw attention to your brand is through earned media.

Earned media refers to the unpaid press coverage or publicity you receive but did not pay for. Besides the fact that there is no up-front cost, earned media can also help you reach new audiences you otherwise may have missed. As a result, it is important to generate as much of it as possible, especially if you’re a bootstrapped startup or have a limited marketing budget to help generate publicity and growth.

Display advertising. It's the digital equivalent of traditional print and out-of-home advertising tactics. After all, display advertising can be neatly tucked into and alongside articles, pop up like a billboard before content loads, or be tucked so seamlessly into content that it is almost imperceptible.

A critical component of that strategy is paid social media, which we’ll cover in-depth in this blog post.

 In this article, we will delve more deeply into paid social media advertising, and how it differs and complements organic social media advertising, the different formats that social media can be undertaken in, and the various paid advertising options that exist on different social media platforms.  Finally, once we have delved into all of this, we will establish 7 guiding principles to help your business establish an effective paid social media strategy. 

In this article, we will focus on how growing businesses ought to go about really prioritizing the development of a strong organic social media strategy in 2024.  While we are not suggesting that paid social media does not have a place within your business’ growth marketing process, as part of the overall analysis we will put forward the view that organic social media strategy is paramount to establishing the core messages that your business is trying to get across to potential customers, while paid social media can help to accelerate or scale a message that has proven to resonate.    

If your business has physical products to sell but is not advertising on Google Shopping yet, your business is missing out on a lot. 

Google searches account for 36% of people’s product discovery, and being listed on Google Shopping can allow your products to appear high at the top of people’s search results.  

In this guide to optimizing Google Shopping in 2024, we will show you what to pay attention to when you’re starting and how to optimize your campaign for better results.  Central to this will be to look at trends and developments expected to occur in 2024 and how they will impact the use of Google Shopping on a day-to-day basis as part of your overall efforts to generate growth.

Marketing your product or service and generating demand is one of the biggest challenges businesses face. Resources are slim, budgets are low, and paid marketing channels are usually too expensive or are oriented toward generating sales or high-quality leads. So you’ve got to get creative!

That is where content marketing can prove to be the difference between a business that stands out, and one which does not get traction. While it does take time to get started and you have to commit to doing it consistently over time, content marketing is comparably, an inexpensive solution that can help you grow your reach.

Effective content creation and distribution require a strategic plan to help you achieve short and long-term goals.  What makes content marketing especially effective is its versatility to make an impact at all points of the customer or prospect journey, and entrench itself throughout the growth marketing framework.

In this article, we will examine the various factors that impact your website's conversion rate, as well as common mistakes that are made in terms of marketing efforts that cause your tactics to not be as effective as they ought to be.  With that in mind, consider this article to be your practical guide to conversion rate optimization in 2024.

For decades, email marketing has been among the best ways for businesses to get the word out, with easily understood success metrics and a high return on investment. Whether you have just a handful of email addresses or a robust and growing contact list of loyal customers, email is a logical, easy place to start your regular outreach, communication, and promotional efforts.

While social media and SMS text marketing have grown in popularity over the last few years, small businesses often find that email marketing provides a solid foundation for those efforts, with a higher rate of engagement and return. 55 percent of people prefer email as their preferred way to hear from businesses and nonprofits, outranking text messaging, social media, Google Ads, and other methods of digital communication.