By improving your campaign performance, you can drive more targeted traffic, increase sales, leads, and orders, and maximize your return on investment (ROI).

In this article, we will explore the anticipated changes to Google Ads in 2024 and how they may impact advertisers. Moreover, we will also provide a guide on how best to optimize your Google Ad campaigns in 2024.

There’s a lot of discussion these days about search engine optimization (SEO) and its importance for small businesses. And while SEO is definitely important, it’s not the only way to increase your web traffic and revenue. In fact, you may be overlooking an important source of traffic and revenue generation if you’re not taking advantage of local search. Keep reading to find out why local search can be a valuable tool for growth-focused businesses.

Let us assume that you have gone out and created a viable, overarching growth marketing plan that you feel confident in. You know what you are after (long-term, sustainable, and measurable growth). What you’re missing now is the actual route and the specific steps that your business will need to undertake in order to get there.

Consider this article to be broadly speaking, your roadmap to achieving the growth that your business needs to achieve.  Creating a growth marketing campaign will give you an itinerary that puts you on the most direct route to achieving customer acquisition and greater brand recognition.  Sure, there will be pit stops along the way, but by broadly following the steps outlined here, you could be well on your way to supercharging growth in your business. 

For any marketing strategy to work, one needs marketing channels that can easily and quickly reach the target audience in a scalable way. This article discusses some major growth marketing channels that brands can use to drive revenue growth. 

There are multiple avenues you can take to get to your desired outcome.

But with so many options, where do you start?

In this article, we will explore what a growth channel is, and provide you with criteria that you can use to determine which channel(s) would be best for your business. 

In marketing a growth channel is the medium through which you acquire new customers into your business and retain them. 

A growth marketing channel is any medium used to deliver marketing campaigns to the audience. Brands can acquire and retain customers for their business through these mediums. 

There are several growth marketing channels that brands can make use of in order to set up growth marketing campaigns. They can identify the channels that their target audience frequents most and use them to accelerate their business growth.

In today’s crowded business landscape, there are a number of options that business owners and marketers have in order to stand out from other players.  

One staple that is as powerful as ever is pay-per-click advertising.   Pay-per-click (PPC) advertising is a powerful tool for businesses to achieve success and growth. 

It allows companies to display their ads on search engines, social media, and other online platforms, paying only when users click on their ads. 

But, before building out a PPC strategy or investing in a fully-fledged ad campaign it’s important to understand why PPC is important for business growth online. 

The main benefit of PPC advertising is that it’s widely considered to be one of the most successful forms of online advertising. It offers quick results and reliable returns, and it’s also one of the most ubiquitous styles of advertising. It helps businesses gain greater visibility on search engines like Google or Bing or on social media channels such as Facebook, Instagram or Pinterest, plus PPC visitors are much more likely to convert.

The importance of PPC cannot be overstated, as it encompasses various aspects such as PPC landing page best practices,  search engine marketing, and the prevalence of social media in everyday life, as well as the overall purchasing process or growth marketing funnel. 

Additionally, we will uncover the potential of PPC search engine marketing, which enables businesses to increase their visibility and reach a highly targeted audience. 

A key part of this involves understanding how implicitly compatible PPC and SEO are especially with each other.  Knowing this allows businesses to optimize their online presence and achieve superior results. 

As well, we will help you uncover the key benefits of PPC, including increased brand visibility and awareness, driving targeted traffic and generating leads, enhancing conversion rates and return on investment (ROI), and outperforming competitors in the digital advertising landscape. 

By the end of this blog, you will have a comprehensive understanding of PPC’s critical role in driving business growth.

Google introduced GA4 in 2020 and announced July 1, 2023, as the date for sunsetting standard UA properties. Google Analytics 4 (GA4) is the latest generation of web analytics platforms and replaces the former property type, Universal Analytics (UA). GA 360 customers will now have until July 2024.  What this means is that all standard UA and 360 properties will stop processing new data from these respective dates.

If you haven't already, the time has come (if it has not already) to transition to GA4 and start building up your historical data and getting familiar with this new platform. It is not possible to migrate historical data from the UA to GA4, as both tools are based on different data models. While the technical basis is the same, GA4 is a unique product with numerous features that are best viewed with an open mind and not always compared to UA. 

Here is what you need to know about GA4 as far as what GA4 means for your business.  

Track cross-platform user behavior.  GA4s focus on different digital ecosystems, including websites, social media, and apps allowing businesses to get more of a big-picture perspective not only of how customers purchase the products or services your business offers but also of what they focus on in terms of your business once they actually become customers.

Improved user understanding: GA4’s ability to track user behavior across multiple touchpoints companies to better understand their users or visitors and target marketing campaigns more effectively.  This allows businesses to optimize their marketing efforts and boost their conversion rates.

Improved customer retention: Given the multiple touchpoints that comprise a business sales and marketing funnel or cycle, GA4 assists businesses in improving customer retention by identifying potential churners and targeting them with retention campaigns.

Unlike other social networking sites such as Facebook and Instagram, LinkedIn offers a goldmine of opportunities for B2B marketers especially. Linkedin is the number one source for professionally relevant content that executives rely on. 80% of B2B social media leads come from Linkedin (the closest other network is Twitter, which provides 12% of B2B leads from social media), while 94% of B2B marketers use Linkedin to distribute content.

The biggest benefit that LinkedIn arguably provides is frequented by many senior-level influencers, decision-makers, and thought leaders.

If you want to grab the attention of top-level executives or corporate decision-makers, then you should strongly consider learning how to make the most out of Linkedin, and figuring out what tactics would serve you well.

Obviously, a detailed LinkedIn-focused growth marketing plan is crucial for the success of your business. It can help you build brand awareness, increase website traffic, quality lead generation, and much more. In addition, it can also help establish yourself as an industry thought leader. Let us start to examine how to go about creating this.

When it comes to PPC ads, most marketers don’t go beyond investing in Google Ads (the erstwhile AdWords). In many ways, this decision is completely justified. After all, Google dominates PPC ads with a worldwide market share of 92.47% (as of September 2022).  But focusing on Google Ads like this, while understandable, however misses out on potential substantial advertising options when it comes to search marketing.

Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads have a substantial place in the market as a strong second option.

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Bing business ads might just help you reach a new audience and tap into a broader pool of customers to help grow your revenues simply by expanding your tactical base.

In this guide, we’ll look at what sets Bing Ads apart, as well as what features, and overall growth marketing tactics businesses looking to scale their revenues should look to focus on.

In 2020, Pinterest surpassed Snapchat to become the 3rd largest social media platform in the US. It has been seeing crazy spikes in adoption ever since, growing by many millions of users every year. For most people, it’s just another social media network where you can spend hours upon hours researching various ideas, such as recipes and home design inspiration, or workout plan, among others.

However, growth marketers recognize a bigger potential, particularly once they understand how Pinterest works. 

What can Pinterest marketing do for your business? It can drive organic traffic, increase conversion rates and position your company amongst some of the most trusted brands. However, you need a well-thought-out strategy in order for it to actually work, ideally, one tailored to the unique needs of your business.

With over 1 billion unique visitors each month, YouTube is a platform that every small business owner should consider as part of their marketing strategy. After all, most potential customers would much rather watch an informative video of your company’s products and services than reading a lengthy sales letter.

Not only is YouTube a great promotional tool, but you can also use the video platform to create trust, authority and recognition by creating a channel for your business. 

Over 75% of people worldwide age 15 and up are on YouTube (part of over 2 billion monthly active users), making it the most popular website in the world after Google.

The potential of a huge audience is a great reason to market your business on YouTube. But shouting from the rooftops about your products without a plan won’t get you anywhere. That is why this article will delve into how exactly to make Youtube an integral part of your growth marketing strategy.