With a billion monthly active users from around the world, TikTok is growing to be one of the most popular social media platforms. While this massive user base may be in and of itself enough for brands to start using the platform, one must not overlook the fact that TikTok users spend an estimated $110 million per month, which makes it the top-grossing non-gaming app.

Now one may be skeptical about using TikTok for your business because the perception is that it is just for Gen-Zs. While the platform has a large concentration of younger users, the app is just as popular among young adults and middle-aged users.

As it stands, 25% of TikTok users are between 10 and 19 years old. Meanwhile, people in the 20-29 age group make up 22.4% of the platform’s user base. 30-39-year-olds make up 21.7% of the total TikTok audience.

What is more, you can find 20.3% of users between 40 and 49 years old, with the remaining 11% over the age of 50. So if your assumptions about the platform demographic have been keeping you away from using TikTok, these numbers show that the platform’s audience is much more diverse than you’d think.

Since you’re reading this post, we’re going to assume that you’ve already decided that Instagram needs to be an all-important part of the growth marketing strategy for you to help scale and grow your business.

Instagram ads enable businesses to reach out to over 1 billion people every month. This is a good reason for starters, for you to consider advertising on Instagram to grow your business. Millions of engaged consumers interact regularly with these brands.

But here are some impressive stats in case you’re not sold.

1 billion people use Instagram every month

51% of users are female and 49% are male (so your audience is there)

130 million users tap on shopping posts every month

50% of people have visited a website to make a purchase after seeing it on Instagram

Now that we have established some basic numbers to justify investing time and expense into Instagram Ads and your Instagram channel, let us deep-dive into the rich and widely varied world of Instagram ads.

Truthfully, the marketing mix at product-based e-commerce businesses is often very similar to those businesses that offer services or sell to organizations rather than individuals. SEM, SEO, email marketing, trade shows, Instagram, Facebook, Linkedin, etc. are just some of the marketing tactics that most businesses use to increase awareness and grow their revenues. As mentioned in a previous post, remarketing is a highly underrated tactic that companies should definitely have as part of their growth marketing mix.

However, given the importance of emphasizing the visual aspect of the products that your business sells, no marketing channel or tactic works quite as well to accomplish this as Google Shopping.

If your eCommerce-focused business doesn’t have Google Shopping ads as a key part of its arsenal of the growth marketing mix, you’re missing out on some of the most profitable online real estate. According to Merkle, 60% of all Google search ad clicks in the third quarter of 2020 came from Google Shopping ads.

In crafting a strategy to help grow and scale a business, there are of course, immediately, a few growth marketing tactics that immediately come to mind.   Search engine marketing, paid social media advertising (ex; Facebook Ads, Instagram, Linkedin), SEO, and email marketing are tactics that people immediately think of when trying to maximize the exposure of their growing business. 

While it is understandable that some of the above mostly paid advertising options make sense in terms of scaling your business to customers who are looking for your products, remarketing remains one of the most powerful and underrated in most businesses’ growth marketing playbook. 

Every business has those “what could have been” moments when a potential customer visits the website but does not make a purchase. That’s where remarketing comes in, to attract window shoppers or those potentially interested in your products or services back to your site.

After all, it is important to always remember that a customer journey does not all end in one session. In line with this, there are numerous reasons why a visitor has not yet either become a customer or expressed concrete interest in your products or services:

On average, 98% of website visitors don't convert. This may surprise many because of how prevalent it is to make a purchase or request a demo, or fill out a contact form of any kind.  This means that only 2% of the people who land on a website take the desired action. This can be frustrating for businesses, especially those who are trying to grow and expand their customer base.

Enter conversion rate optimization or CRO. CRO is a process of improving the percentage of website visitors who take the desired action. It's a vital part of growth marketing, which is focused on using data and experimentation to drive business growth.

In this article, we'll take a deep dive into conversion rate optimization and explore how it is an underrated part of any effective growth marketing mix. We'll cover the basics of CRO, including the key metrics you need to know and the different types of tests one needs to consider running. We will also look at some of the best practices for implementing a successful CRO strategy as well as effective tactics that when implemented consistently, allow your business to start seeing real results and drive growth for your business. 

Influencer marketing is a type of marketing where businesses partner with individuals who have a significant following on social media platforms, such as Instagram, YouTube, or Facebook, to promote their products or services. These individuals, known as influencers, have built a loyal following based on their expertise, personality, or other factors. Businesses collaborate with influencers to create content that promotes their products or services to the influencer’s followers.

Influencer marketing is different from traditional advertising because it relies on the influencer’s relationship with their followers. Influencers are seen as trustworthy and authentic, and their recommendations can be more effective than traditional advertising methods. Influencer marketing can also take many forms, including sponsored posts, product reviews, giveaways, and more.

The goal of influencer marketing is to increase brand awareness, engagement, and ultimately, sales. By partnering with an influencer, businesses can tap into the influencer’s loyal following and reach a wider audience. However, it’s important for businesses to carefully choose the right influencers to partner with and to ensure that their promotions align with the business’s values and goals

Email marketing has been around for decades and has been a staple part of the marketing strategy of businesses that have experienced tremendous growth over the years. However, with the ever-evolving digital landscape, it's easy to forget the importance of this tried and true method of communication. The reality is that email marketing is still a powerful tool for growth marketing and can play a crucial role in driving business growth. In this article, we'll dive into the role that email marketing plays in creating a growth marketing strategy,  and how it should be leveraged to achieve success. 

In this blog post, we will explore the importance of email marketing in today’s digital landscape, as well as how businesses can leverage it in the midst of changing legal data landscape, and why email marketing remains one of the most powerful and underrated growth marketing channels in one’s arsenal of tactics. 

Facebook Ads can be a powerful platform for driving growth and success for a lot of businesses. However, getting the most out of it requires careful planning, execution, and ongoing optimization. To help you with this, this article provides tips and best practices for implementing growth marketing-focused campaigns using Facebook Ads.

While any channel can be a key driver for a growth marketing-centered organization, what makes Facebook Ads a channel that can help drive massive revenue growth comes down in reality to a couple of key factors.  First, Facebook as a social media platform is used by the vast majority (approximately 70%) of the world’s population on a daily basis, regardless of whether they use it uniquely or in concert with others.  Moreover, the array of demographic targeting that Facebook Ads have at their disposal allows businesses (provided targeting is used correctly) to target those looking specifically for your business’s products or services. 

By now, you probably know that Facebook Ads hold considerable potential for your business.

They can drive cold traffic to your products and turn visitors into warm customers who buy from you again and again.

But it can be difficult to get it right and get the most out of it.

A lot of businesses quickly put together a simple ad and think it will make them millions. In reality, it takes a lot more than that if you want to really increase your sales.

Growth doesn’t happen on its own. However, neither is paid marketing always the answer when it comes to growth. It is often tempting to push SEO to the side in favor of the fertilizer that is Search Engine Marketing and other paid marketing tactics. However, there are a number of benefits of SEO being an essential part of a growth marketing mix, especially when paired with a contextually appropriate paid marketing channel. We will go into that in this article. However, the simple reality is that growth marketing works best alongside the day-to-day nurturing that comes from SEO.

The truth is SEO is foundational in every single approach. The web has never been more competitive than it is today. Old advantages and keyword-stuffing tactics are clearly things of the past. The best content wins, SEO matters.

It is extremely shocking how many business owners push SEO or organic search to the side and focus on the immediate or more predictable path of paid search or paid social. Not to bash any other channels, they all have their place and they have a way of working together but SEO should be foundational. 

Google Ads can be a powerful platform for driving growth and success for a lot of businesses. However, getting the most out of it requires careful planning, execution, and ongoing optimization. To help you with this, this article provides tips and best practices for implementing growth marketing-focused campaigns using Google Ads.

While any channel can be a key driver for a growth marketing-centered organization or a marketing consultant for a growth-focused business, what makes Google Ads a channel that can help drive massive growth comes down to a couple of key factors. First, Google as a search engine is used by the vast majority (approximately 70%) of the world’s population as their search engine of choice on a daily basis. Secondly, the fact Google ads, when used correctly targets those looking specifically for the products or services your business offers.