Looking to find customers or prospects on Google that want what your business offers?

Leverage the world’s largest network  and the apps and services that are part of it, getting maximum visibility and cutting past the clutter to reach those that are truly looking for the products or services that you offer


Google Ads: An almost fundamental part of any organization’s Growth Marketing Efforts 

It’s no secret that with 92% of the global search market share, Google is the search platform for just about anything — most importantly, regarding the buyer’s journey. Simply put, your customers are practically guaranteed to be on Google, utilizing its ecosystem of apps and services to browse and buy.

Google Ads is all about getting in front of customers — meeting them at the start of their shopping journey, at the very top of search results, well above organic results. It’s a paid placement for results, like clicks and calls. By cutting through the noise, you position your business for maximum visibility and instantly direct customers to your website and latest offer.

How? Every Google Ads campaign is built on keywords.  You can quickly target the most relevant and competitive keywords that customers use to find businesses like yours through ads that convey attractive offers and enticing calls to action. Combined with your bid and the ad’s Quality Score assigned by Google, you can appear at the top of searches and pay only the Cost Per Click (CPC).

But it’s more than Search and Maps. Today, Google Ads supports various ad formats for different types of content. From YouTube videos to shopping recommendations and app downloads, Google Ads offers the widest range of advertising capabilities designed to convert. 

Here are just some of the possibilities with various Google Ads formats:

  • Search: The most popular Google Ads, these text ads appear at the top of the search results, allowing you to easily connect with customers searching for specific products and services.

  • Display: In partnership with Google’s vast network of advertising partners, display campaigns allow you to show ads on various third-party websites, on Gmail, and mobile apps, and enrich the shopping experience for even more customers across the web through images, videos, GIFs, text, and more.

  • Shopping: Designed for an optimal customer experience, shopping campaigns target customers’ exact needs and preferences in greater detail than standard text-based search ads. Show product images, names, prices, and store names, resulting in qualified leads among ready-to-buy audiences.

  • Video: Run a quick video pre-roll on YouTube search, or overlaying banners. Capture customers’ attention right before they watch, utilizing screen time for targeted product recommendations.

  • Apps: With 53% of PPC ad clicks coming from mobile, app campaigns allow you to reach customers more quickly across Search, YouTube, Google Play, AdMob, the Google Display Network, and Google Discover.

With so much going on, how does one go about deciding how to leverage Google Ads?

This is where we come in.

Google Ads: An important part of a Framework for Growth Marketing

There are several avenues that we can work to best leverage Google Ads for growth-focused businesses.

 Pay Per Click Advertising

Companies that invest in pay-per-click (PPC) advertising on Google earn an average return on investment (ROI) of $6 for every $1 spent. Your business can maximize your ROI with our PPC management services, which provide a turnkey solution to PPC.

With our approach, your company can develop a competitive and custom strategy for Google’s ad network that drives more than clicks but also sales, leads, and revenue.

Remarketing and Retargeting

Remarketing can create significant growth and opportunity for your business. Studies show that people who see retargeted ads are 70% more likely to convert by requesting a custom quote, purchasing your product, or contacting your team for more information.

Our experience and attentive hands-on approach can help your company maximize the benefits of remarketing

Google Shopping

Product-based e-commerce businesses can generate significant revenue from Google Shopping Campaigns. That’s why the average spend for Google Shopping has increased by 40% year-over-year, demonstrating the channel’s ability to deliver on business goals for sales. The addition of Smart Shopping campaigns is another factor to leverage.

Display Advertising

While display advertising only offers an average click-through rate (CTR) of 0.46%, it’s a useful channel when it comes to brand awareness. That’s because display ads catch the attention of users visually. Even if users don’t click on your ad, they still get exposed to your products and services. With our expertise, we can help guide you to help your business get the most out of the display.

 Landing Page Optimization

A successful PPC campaign goes beyond keywords, ad copy, and targeting. It also thinks about a user’s next step, after they click on your ad and arrive at your landing page. With custom landing pages for your ad campaigns, not only will calls, leads, and sales increase, but the ROI of your ad campaigns will increase many times over.

Google Ads should be an essential part of the Growth Marketing Mix at your business

It’s no secret how much Google Ads can be a driver of traffic and sales- at growth-focused businesses.   It is generally at the front and center of any business’ growth marketing strategy. 

In addition to being able to leverage numerous properties such as Search, Maps, Shopping, and an array of other apps to reach people who are shopping or open to shopping for goods or services that you offer,  Google Ads enable you to rise above the noise that  exists for potential customers looking for options

An effective, winning Google Ads strategy in our experience includes>

  • Having a clear goal in mind for your Google Ads campaign

  • Writing ads with your customer personas and their issues in mind

  • Establishing a clear selling proposition for these said customers

  • Optimizing your ad copy and keyword targeting strategy

  • Being cognizant of what your competitors are doing, so as to know what to do in order to differentiate yourself.

Google Ads and Growth Marketing: An almost unbeatable combination

So whether you are looking to increase ROAS and ROI from Google Shopping, to get more out of text ads, display or remarketing, or leverage Maps and Google My Business, we can help.