Profitably Leverage Facebook Advertising for your growing business with an ROI focused-approach
Grow your audience, increase visibility and ultimately revenues with ads that lower CAC and increase CLV
Display Ads: Helping to elevate your Growth Marketing Fundamentals to higher levels
Facebook dominates the social media landscape with a massive monthly user base of more than 2.85 billion individuals across the globe. Facebook is a crucial platform for you to take advantage of to promote brand awareness, and it can be made simpler with the help of our team.
Facebook’s wide reach often makes it an obvious choice as an advertising platform. In the US alone, 7 in 10 adults are active users of Facebook and 51% of them report multiple daily check-ins.
Even today, Facebook still reaches 60% of internet users, making it the most visible platform. Even more importantly, it has become a place for brand discovery as 78% of people have connected with brands through the site for the first time.
Need convincing?
Users 25-34 represent Facebook’s largest audience (26.4%), while those over 45 represent nearly slightly over one-third (36.4%)
73% of college-educated Internet users are on Facebook, as are 70% of people earning more than $75k a year
Facebook currently boasts over 2.89 billion monthly active users
70% of Facebook users claim that they visit the site daily, with 49% checking the platform “several times per day”
. The average Facebook user spends 33 minutes per day on the platform
Facebook’s widespread mobile usage is staggering, with 98.5% of users accessing via mobile (and 81.8% doing so exclusively)
So with so much going on to demonstrate how much Facebook has going on, how do growth-oriented businesses properly leverage the world’s 3rd largest website with such strong and consistent engagement?
This is where we come in.
Leveraging Facebook Ads as a major Growth Marketing channel
Here is our process for helping your business to get started with profitably leveraging Facebook Ads
Step One: Understanding your target audience.
No one knows the consumer better than the client, so we begin by working closely with our clients to understand the customer base and how to reach them.
Step Two: Creative Strategy & Development.
When it comes to actually create the ad, we work closely alongside you to ensure brand identity is conveyed and the messaging and all aspects are on point.
Step Three: Technical Setup
This includes setting up custom audiences, building out dynamic product ads, helping to ensure creative development, making sure that the Facebook ad account is compliant, and so on.
Step Four: Tracking and Optimization
We provide you with regular data that we can analyze together. Based on this highly quantitive data, we work to adjust campaigns to continuously find ways to further improve your Facebook ad campaigns.
Facebook Is An Absolute Must as Part of a Well-Rounded Growth Marketing Mix
Facebook can be a real growth marketing driver, especially for businesses like yours that are looking to exponentially improve your bottom line
Beyond the possibility of reaching a potential audience of up to 3 billion people monthly, Facebook represents a key point along the consumer decision journey across multiple channels and devices, both in terms of initial contact and in terms of retargeting to prospects that have interacted with your ads.
In our experience, a well-rounded Facebook Ads strategy achieves the following.
Building your brand presence
Raising awareness of your business and its various benefits, from different potential angles and interests
Doing this helps to drive discovery and engagement, rousing curiosity enough to generate leads, and ultimately increase sales and conversions for your business.
Encourage customer loyalty
Facebook Ads and Growth Marketing: An unbeatable combination
So whether you are looking to get started with a creative strategy, creating carousel ads, setting up custom audiences, and dynamic product ads, or creating an effective remarketing strategy, we can help.