Display Ads that Gets Results
Fully leverage the capability of the Google Network in order to create display advertising campaigns that help increase your ROI.
Display Ads: Helping to elevate your Growth Marketing Fundamentals to higher levels
Advertising across display networks is a cost-effective way to achieve big results. But with the high reward can come high risk. With the plethora of targeting, placement, and bidding options available, the wrong choices can lead to thousands of wasted dollars in a matter of days or even hours. The right partner can help make digital display advertising a profitable channel for your business.
Comprehensive display advertising campaigns can help to profitably grow your business to new heights. Whether you want to target specific demographics on the websites they actively visit or you’re looking for another opportunity to reach out to an audience that has left you, display advertising can be a boon to you.
With all these possibilities, how can one go about profitably leveraging display advertising as a way of achieving growth?
This is where we come in.
How display ads can be a highly effective part of a Framework for Growth Marketing
There are a number of steps we take to fully get the most out of your Display campaigns.
Campaign Strategy and Structure
You can’t create a successful display advertising campaign without a plan. We start by developing a comprehensive strategy for your campaign based on your business goals. After determining the best display networks and publishers that will help you reach your target audience, we set up your campaign to position your business for success from the start.
Targeting Expertise
For a display advertising campaign to be effective, you need to know exactly who you’re trying to convert—down to their demographics, behaviors, and the sites they visit. We break down and analyze your ad audience and determine the best combination of keywords and website placements through which to target them. Then, we continue to monitor and optimize your campaign targeting to continually drive results.
Ad Optimization
Once your campaign strategy and structure are in place, we focus on optimizing your offer and ads to generate leads. We work to develop ads with clear calls-to-action that maximize click-through rates while ensuring that they align with your brand and messaging. We also create multiple versions of your ads for A/B testing when possible, pausing the lowest-performing one while boosting the other to drive constant improvement.
Landing Page Design & Optimization
Landing pages are a marketer’s greatest tool for capturing contact information and converting visitors into leads or sales. We develop customized landing page strategies in order to increase relevancy and facilitate conversions. We work to ensure that each landing page aligns with your ad and offer and remains consistent with your company’s branding.
Reporting & Optimization
Once your display network advertising campaign is up and running, we continually monitor it, noting areas for improvement and optimizing accordingly. We also implement URL tracking codes on each of your display ads and set up integration with your marketing automation and sales CRM systems for full lead attribution. We think it’s important to be transparent with our clients, so we’ll send you regular, comprehensive reports complete with detailed analytics and our recommendation. Smart targeting and audience building works.
Display Advertising Can Be a Rather Key Part of Your Growth Marketing Mix?
Display ads may not sound as cool as other marketing efforts, such as video advertising campaigns. But they have an unwavering power – it takes a certain degree of creativity to design a strategy that leverages this power efficiently.
Check this: Google’s Display Ads reach 90% of global users, potentially appearing on 2 million websites and over 650,000 apps. This means reach: an expert will take your brand to millions of websites, potentially reaching billions of users, with just a few tweaks.
In our experience, a winning Display Ads strategy involves some of the following
Setting clear and precise campaign goals
Choosing the right platform
Optimizing your targeting and getting really specific in terms of knowing your audience
Creating compelling banners and engaging rich media such as video
Creating optimized consistent landing pages that correspond well to the display ads
Display Ads; A potentially winning ingredient in your business’ Growth Marketing Mix
Regardless of whether you are trying to get the most out of your Google Display network to reach new customers, retarget or set up programmatic advertising to further extend your reach, we can help.