In an ideal scenario, your business can combine the independence and the flexibility of the consultant, with the ability to access a wide range of expertise and the ability to execute a wide array of growth marketing tactics present within agencies

Before we go on to explain what you ought to consider before bringing growth marketing expertise in the form of a growth marketing agency or a growth marketing consultant in 2023, let us examine the different possibilites that exist for businesses looking to do this and what the advantages and disadvantages entail.

Before we delve further into the basics of growth marketing funnels, why they are essential to your business, and what is needed in order to create one in 2023, let’s establish what growth marketing is and why growth marketing inherently requires understanding the process of your customer’s journey in order to create proper growth marketing funnels in 2023 for your business or organization.

Creating a growth markeitng framework for your business is the best way to find the right marketing strategies that are highly effective for your specific business, while at the same time optimizing your marketing spending at specific points on the customer journey. Establishing a framework within your business will help develop data-driven marketing strategies and more importantly, a sustainable approach to marketing in the long term.

Check out our comprehensive guide to growth marketing for startups. While growth marketing is something that all businesses can benefit from, the full funnel approach that growth marketing entails is especially beneficial for startups

25 growth marketing strategies for your business to consider in 2023, and demonstrate how they can be used to generate sustainable long term growth in any business, including yours.